
Increased competition and focus on deepening relationships with existing clients requires a scientific way of understanding customer behavior...
Telemarketing – more of a science than an art
CNCBAJanuary 15, 2010
China's Insurance Market: Lessons from Taiwan
Business WeekJanuary 15, 2010
Financial Reforms Open China to the Taiwanese
Business WeekJanuary 15, 2010
Local Flavor in Bid to Sell AIG Unit
WSJJanuary 15, 2010

Design a segmented marketing approach to reach 11% of improvement of TM sales and 25% increase in marketing ROI.
Optimize the name list purchased from a telecom company to more cost effectively market to the customer.
Optimize telemarketing operation, applying our unique Test and Learn approach to their business globally.

Analyze underwriting data to define the optimal information required from the customer to balance minimizing the ‘pain’ of asking the customer for too much information while limiting risk impact.
Analyze marketing impact of providing competitor comparison during quote.

Design and implement a telemarketing business model to expand beyond agency sales.
Manage the entire operation including compliance, technology, marketing, product design, financing, etc.